UCB: branding - Carpe Creative
Carpe Creative
Carpe Creative
Carpe Creative

B-MSP: Powering up

Client: University College Birmingham (UCB)

Project: Branding, launch day presentations, and marketing collateral for the Battery Manufacturing Skills Pathway (B-MSP). 

Partner: Beet Industrial (industrial PR and communications agency). 

The global shift towards electrification has created an urgent need for a skilled workforce in battery manufacturing. University College Birmingham (UCB), recognising this critical skills gap, launched the Battery Manufacturing Skills Pathway (B-MSP), a pioneering initiative designed to transform battery workforce training. Our team had the privilege of partnering with UCB and Beet Industrial to develop the course’s branding, launch day presentations, and marketing collateral, playing a vital role in the successful launch of this transformative programme.    

The challenge

UCB needed to create a compelling brand identity and launch campaign that would: 

  • Highlight the significance of the B-MSP in addressing the electrification skills gap. 
  • Attract prospective students and industry partners. 
  • Convey the innovative and forward-thinking nature of the course. 
  • Ensure a successful launch day that would generate significant interest and media coverage. 
Our solution

To complement UCB’s existing branding, we developed a distinctive visual identity for the B-MSP, employing a modern and dynamic aesthetic that reflected the cutting-edge nature of battery technology. This brand identity was meticulously designed for easy recognition and seamless adaptation across all marketing platforms.  

For the launch day, we crafted engaging and informative presentations that highlighted key speakers and essential course details. These presentations were structured to captivate the audience and effectively convey the B-MSP’s value proposition.  

We also produced launch day marketing collateral, strategically designed to promote the B-MSP to its target audiences. This collateral was visually appealing and informative, emphasising the course’s key benefits and industry relevance, while also acknowledging key partner contributions.  

Crucially, we maintained a seamless collaborative partnership with Beet Industrial, who provided the PR and communications strategy. This synergy ensured that all branding and marketing materials aligned perfectly with the overall launch campaign, resulting in a unified and impactful message across all channels. 

Results and success

The B-MSP launch was a resounding success, surpassing all expectations. It drew an impressive audience, a veritable who’s-who of UK battery technology and application development professionals, alongside esteemed figures such as Lord Hunt, Minister for the Department for Energy Security and Net Zero, and Sharon Thompson, West Midlands Deputy Mayor. 

The remarkable turnout, encompassing industry leaders, prospective students, and media representatives, underscored the initiative’s significant interest and potential impact. 

Beet Industrial’s strategic PR efforts amplified this success, generating extensive media coverage and raising public awareness of the B-MSP’s critical role in addressing the electrification skills gap. 

Industry partners offered overwhelmingly positive feedback, recognising the programme’s vital contribution to building a skilled workforce for the rapidly expanding battery manufacturing sector. Ultimately, the launch solidified the B-MSP’s position as an essential tool in the UK’s pursuit of leadership in battery technology. 

Fantastic experience

``Working with Carpe Creative for the first time was a fantastic experience. James was wonderful to collaborate with on the creation of our battery logo. He provided invaluable support in the lead-up to our launch event and ensured everything was ready on time, even accommodating last-minute changes. Highly recommend their services!``

Samera Karim

Project Coordinator, UCB

Incredible support

``James has been an incredible support in shaping our Battery Manufacturing Skills Pathway logo. From start to finish, James brought a thoughtful, creative, and collaborative approach always responsive, flexible, and calm, even with our tight timescales and evolving ideas.

Nothing was ever too much trouble and his easy going nature made the whole process smooth and enjoyable.

When we’re at events, we feel incredibly proud of our logo and that’s exactly what it’s all about. It captures the essence of our work and makes a strong, professional statement. Thank you, James!

Highly recommend James to anyone looking for a talented, reliable, and down-to-earth creative partner.``

Pritti (Pritpal) Shoker

Project Manager: Battery Training Initiative

Conclusion

Our partnership with University College Birmingham and Beet Industrial on the Battery Manufacturinge Skills Pathway (B-MSP) project was a testament to the power of collaborative creativity and strategic marketing. By developing a compelling brand identity and impactful launch materials, we played a crucial role in the successful launch of this transformative initiative. The B-MSP is now poised to play a vital role in bridging the skills gap in the rapidly expanding battery manufacturing sector, contributing to the UK’s leadership in electrification and advanced manufacturing. This project exemplified the ability of well executed marketing and branding to contribute to the success of an important educational programme. 

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